Molly Laufer - Laufer Direct

I am passionate about the inflection point when a company begins to diversify their acquisition portfolio outside of digital channels and is ready to dip their toes into emerging/offline marketing channels to achieve scale without compromising performance metrics.

I help DTC and consumer tech companies when it's time to diversify their customer acquisition portfolio outside of core digital channels like paid social and search. I work directly with executive-level marketers and their teams (including external partners and agencies) to responsibly test and scale a range of offline marketing channels.

I have over fifteen years of customer acquisition experience from early stage ecomm, to real estate tech, and later stage telco. I've successfully tested and scaled offline performance marketing channels for a range of e-comm and consumer tech companies as both an agency partner and as a solo consultant. 

I have directly managed 7-figure monthly media buys across a diverse set of offline channels with a focus on return on ad spend and marketing profitability. My channel experience spans linear & connected TV, audio (including podcast, streaming, terrestrial, and satellite - both endorsement and produced audio), direct mail and OOH with a holistic understanding of media strategy and buying, creative development, and analytics/attribution.

Coworkers and clients describe me as a full-stack marketer, deeply passionate about the product and customer experience, and a company culture evangelist. As a former military officer, I'm disciplined, have strong attention to detail, and have a proven track record of accomplishing missions in high-stress environments with limited resources (ask me about the time I launched a weapons certification range on a deployed warship in the middle of the Pacific Ocean!).

Laufer Direct and SLM work together to help DTC and consumer brands diversify beyond digital acquisition and scale direct mail as a performance channel. Molly brings deep expertise in offline media strategy and customer acquisition, while SLM provides the direct mail execution, technology, and measurement needed to effectively test and scale campaigns.